Writing

Portfolio

Saint Luke's Health System - Nurse Hiring Campaign

Goal: Spend $5,000 per hire.

Everyone is hiring nurses. To rise above the noise, we wanted to showcase the freedom Saint Luke’s gives RNs to work at the top of their license.

Strategy: One adjective isn’t enough to describe a nurse. Using postcards, referral flyers, and paid ads, we invited RNs to “Find what defines you at Saint Luke’s.”

Outcome: Spent $2,266 per hire (44 hires from March to June).

Doctor's Day Appeal Letter

Goal: Ask donors to support Saint Luke’s Foundation.

Strategy: I spoke to an individual who received life-saving care. She developed a strong bond with her doctor and donated one of the largest single donations the Foundation had ever seen.

This letter is much longer than what we would normally write, but her story was impressive.

Awards: Gold – Direct Mail/Direct Response (Greater KC-PRSA PRISM Awards)

Community Hospital Campaign

Goal: Increase patient volume of community hospitals in three neighborhood locations.

Strategy: It’s difficult to define when one should go to a community hospital. To solve this, we provided specific examples, some based on real events.

Assets included web ads, paid social and online radio.

Outcome: Overall volume across the three locations improved 6% from January to July. Engagement rates doubled from the previous year.